Watch: Varanasi honours Indian cricketers' families with special Banarasi sarees ahead of T20 World Cup 2026

Varanasi has found a new and meaningful way to show love as India prepares for the T20 World Cup. The holy city, famous for its Banarasi sarees, will gift these handwoven sarees to the families of Indian cricketers. This campaign, led by MSMEs, reflects respect, culture, and national pride. It brings together tradition and sport through the work of Banarasi weavers.

Banarasi sarees are among the most valued handlooms in India. Made with fine silk, rich colours, and classic designs, they represent centuries of skill and hard work from Varanasi. Owning a Banarasi saree is seen as a matter of honour, and gifting one is a sign of respect and goodwill.

By gifting Banarasi sarees, Varanasi is also supporting local weavers and small businesses. These special sarees will include cricket-themed designs, such as trophies and important tournament years. This idea sends a strong message that cricket and culture can go together, celebrating both tradition and the country’s sporting journey.

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A Tender Gesture for the “Men in Blue”

The families of Indian cricketers often stay behind the scenes while the players shine on the field. Yet, they are a key source of strength, support, and encouragement. By gifting Banarasi sarees to these families, Varanasi is recognising their important role in the journey of the “Men in Blue.” This gesture shows respect, unity, and national pride.

Cricket brings millions of Indians together, and Banarasi sarees represent the soul of Indian culture. Bringing both together sends a strong message of belonging. The initiative is supported by the Ministry of MSME, which helps ensure that local weavers and craftsmen benefit directly. For the weavers of Varanasi, this is not just work but recognition. Their creations will reach the families of national heroes, making them feel part of India’s cricket story.

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Where Cricket Meets Culture

What makes these sarees truly special is their design. They will feature cricket-inspired patterns such as trophies and important tournament years like 1992, 1996, 2015, and 2024. These details turn the sarees into storytelling pieces that connect cricket history with traditional handloom art.

This effort shows how sport and culture can grow together. Cricket is a deep passion in India, and Banarasi sarees are a symbol of heritage. By combining the two, Varanasi highlights the value of tradition in modern times. As India heads into the T20 World Cup, these sarees will stand as symbols of pride, togetherness, and the strong bond between cricket and culture.