India’s new sponsor’s name revealed after Deam11’s ban on Online Gaming Bill 2025

Since Dream11 informed their decision to back out from the Indian cricket jersey sponsorship ahead of the Asia Cup 2025, a few companies have shown their interest in joining hands with the Board of Control for Cricket in India. Due to the promotion and regulation of the Online Gaming Bill 2025, passed by the parliament, they have backed out.

The decision has put the Indian cricket board in a crisis position of looking for a new sponsor ahead of the event, which is scheduled to begin on September 09 in the United Arab Emirates (UAE). The NDTV reports have claimed that two companies are interested in becoming India’s title sponsor for the competition.

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“Toyota Motor Corporation and a Fintech start-up have all shown interest till now. However, the official tendering process has not started yet.” The report addressed the Suryakumar Yadav-led side, who are also scheduled to face Pakistan despite the terror attack a few months ago in the Asia Cup event.

Toyota expected to become India’s next sponsor during Asia Cup 2025

Dream11 has a 2023-26 contract of USD 44 million, which is around INR 358 crore, for being the title sponsor of the Indian cricket team. The Official IPL partner, My11Circle, committed INR 625 crore in February 2024 for a deal that is valid till 2028.

“If it’s not permissible, we’ll not do anything. The BCCI will follow every policy of the country that is framed by the central government. (Representatives of) Dream11 visited the BCCI office and informed CEO Hemang Amin that they won’t be able to continue. As a result, they won’t be the team’s sponsors for the Asia Cup. The BCCI will float a new tender soon.” The report quoted as saying by the officials.

Dream11 is among India’s largest firms. In FY23, the parent company, Dream Sports, got nearly INR 2964 crore for the promotions and advertisements, which was a 37% increase from the previous year. The newly passed law is anticipated to disrupt the advertising market, as the fantasy market has spent over INR 5000 crore on this department.